Popular movie streaming platform, Netflix is offering a free mobile plan with about a quarter of its TV shows and movies in Kenya.
This move is aimed at sparking growth in a key African market Reuters reported. Netflix hopes this free plan strategy will cause users to sign up for a paid option with more content.
The free plan is available on Android mobile phones and will not contain ads. The plan features Netflix movies and TV shows like “Money Heist”, “Bridgerton”, “Blood & Water,” and some of the programs the company licenses from others.